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Writer's pictureShift. Luxe. Edit Team

20 Most Popular Beauty Blogs

What would the beauty world be without the best beauty blogs? On the weekend (or whenever—who are we kidding?), we love nothing more than checking out what our favorite influencers are posting, from the products they're raving about or the makeup tutorials they're loving.

While makeup and skincare blogs launch all the time, we continue to go back to certain experts over and over again, whether that's because they've been pillars of the beauty community for a long time or their expert knowledge is simply unrivaled. Because it's rude not to share, we thought we'd let you in on the Byrdie edit of the world's best beauty bloggers.

@THETENNILLELIFE_ / INSTAGRAM

Tennille Murphy launched her blog in 2013 as a way to share her passions with the world. The former interior designer and flight attendant regularly posts about beauty, wellness, food, and fashion. Beyond her blog, she has cultivated an engaged community across her social channels, with her Instagram alone accumulating over 217K followers.

Dr. Michelle Wong launched her platform, Lab Muffin Beauty Science, to help educate beauty enthusiasts on cosmetic chemistry. She always shares insightful reviews on popular products, breaks down ingredients, and unpacks viral trends.

@KARENMBB / INSTAGRAM

Karen is a longtime beauty blogger and freelance writer. Her platform, Makeup and Beauty Blog, is a hub for frequent product reviews, makeup tips, and beauty news.

@THEANNAEDIT / INSTAGRAM

Based in the United Kingdom, Anna is incredibly knowledgeable about skincare (check out her post on how to achieve glowy skin) and is one of the most organized women we've ever come across. She's happy to share all her secrets on her website (her super-helpful morning productivity post isn't to be missed) and YouTube channel.

@KATIEJANEHUGHES / INSTAGRAM

There are many things we love about Katie Jane Hughes's approach to beauty. Whether that's the most gorgeous eye makeup tutorials we've ever seen or a blow-by-blow account of getting eyebrow microblading on her Insta Stories, we're hooked.

@MISSTPW / INSTAGRAM

If you want awesome beauty tips as well as slice-of-life advice on the side, make sure to keep up with Tia Ward.

@THEPATRICIABRIGHT / INSTAGRAM

If it's super-glam beauty looks you're after, you'll find them on Patricia Bright's page. While you can watch her YouTube videos, we also love her detailed posts on how to get dolled up, complete with lists and ratings of the products she uses.

@SHIRLEYBENIANG / INSTAGRAM

London-based Shirley appears to be all about fashion, but she has some incredible beauty tricks and tips, too. From wedding-guest beauty ideas to the ideal nude face, she's got you covered.

@BEAUTYISBORING / INSTAGRAM

Despite the moniker, MUA Robin Black's approach to beauty is anything but boring. Expect bold, bright, and breathtaking images from her account. In other words, it's the ideal place to find inspiration when you're tired of your old makeup routine and looking to kick-start a transformation.

@SALIHUGHES / INSTAGRAM

You can't talk about beauty and not mention Sali Hughes. As well as being the resident beauty columnist for The Guardian and having written one of the most brilliant books on beauty we've ever read (Pretty Honest), she also runs the blog Sali Hughes Beauty. Expect to find tutorials, product reviews, and videos of chats in her bathroom with fellow beauty people. Reviews are honest, upfront, and always exactly what you need.

@KATEYDENNO / INSTAGRAM

Care about the environment and want to avoid sketchy beauty products? Allow Katey Denno of "The Beauty of It Is" to be your guide. She often updates her Insta feed with great "green" product reviews. She's also an incredible makeup artist.

@WENDYROWE / INSTAGRAM

Wendy Rowe is a celebrity makeup artist, so her posts are very much about how to create those incredible looks she does for the likes of Sienna Miller and Victoria Beckham. While these are high glamour, the tutorials she shares give you the opportunity and know-how to do them at home.

@RUTHCRILLY / INSTAGRAM

What we love about Ruth Crilly of A Model Recommends is her down-to-earth approach to skincare and makeup. The international model is one to follow for skincare advice that actually works—you need only read a couple of the comments on her blog to realize that she knows exactly what she's talking about and understands how to get results.

@ESTEELALONDE / INSTAGRAM

Formerly known as Essie Button, Estée Lalonde has been running her beauty and lifestyle blog for years. As well as providing helpful beauty video tutorials on her YouTube channel, she shares an inside look at her life on Instagram, as well as her current favorite beauty buys. The gorgeous aesthetic that runs throughout her blog is total #goals.

@AMBERFILLERUP / INSTAGRAM

Amber Clark is a beauty blogger and founder—she launched Dae Hair and BFB Hair. While there are lots of snaps on her Insta feed featuring her husband and kids, there's one reason why we keep coming back to her blog: her hair. On her blog, she shares tips and tricks on how she styles her hair and keeps it healthy.

@FRESHLENGTHS / INSTAGRAM

If you're a fan of Byrdie, you'll have noticed that we've featured Lesley of Fresh Lengths a lot. And there's a good reason for that. She's an incredible blogger with new and exciting ideas for natural hair. And she's super gorgeous too. Need we say more?

Want seriously easy yet incredible makeup tutorials? Head straight to makeup artist Lisa Eldridge's YouTube channel. From a daily beauty routine for work to giving you a step-by-step no-makeup look, pull out these videos when you want to nail a new style immediately. On Instagram, you'll get fun behind-the-scenes shots with many of her A-list clients.

@IDRESSMYSELFF / INSTAGRAM

Yanin Taylor is super cool. Not only is her style on point, but she also gives us great behind-the-scenes looks at cool events and shopping experiences (like visiting a nail polish vending machine). We're incredibly jealous right now.

@BEAUTYLOOKBOOK / INSTAGRAM

Sometimes, you just need a good swatch to see if you like a beauty product. Instead of tutorials, The Beauty Look Book focuses on high-end beauty products, which is great if you're a total skincare and makeup junkie.

@LISAPOTTERDIXON / INSTAGRAM

Fun is the word we'd use to describe makeup artist Lisa Potter-Dixon. Because that's precisely what you get—beauty tutorials with a slice of excitement. From advice on how to do wedding makeup to the fake freckle trend, you'll enjoy watching her videos as much as you will learn from them.

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